What Is Third Party Advertising?
How does this work? Let’s start with us as users. That website you like to visit has content to present to you. This content, however, requires funding. Most websites offer ads for their visitors. Some of these ads come from different sources outside of the website.
In other words, third-party servers are remote storage. The tracking system is actually a strategy. With a small cookie the company can find people 's preferences, interests, and topics they like to follow.
Therefore, a Web browser plays a host role. The website requires the browser to accept cookies to display content. The web server provides the browser with a separate cookie. The cookie contains all the information needed to apply the latest statistics.
When you see something unusual that you may have searched for or clicked on, it is actually a third party that gives you as many ads as before, and it all depends on your behavior. Your behavior is followed by a cookie placed inside your Web Browser files. A cookie connects to a home server.
Have a cookie
Cookies are small files, with a string of numbers and various characters. Each website is connected to a server. The server can be seen as a hard disk where all folders and files are stored. A cookie, therefore, is a folder. Despite its small size they are designed to not transfer from server to web browser. Otherwise the user may simply decide to leave.
The cookie stores various information that will give the company a different understanding. When a cookie leaves a home server, its data contains:
- Cookie value
- Cookie name
- Expiration date
- Cookie method.
Depending on its details, it can only be retrieved from its home server, and will return when it expires.
In the meantime, the cookie will collect data about the behavior of the host. Each website the user has visited, the links, the photos he clicked. Depending on the user's behavior and behavior, a standard cookie may contain:
- Operating system installed on computer masters
- Processor type
- Internet browser version and version
- List of plugins / extensions / extensions
- Do Not Follow Status
- Behavior on the publisher's site
- Keywords are included
- Screen adjustment
- Fonts and font size
- Location locations
- Language
- Time period
- IP address
- Referrer URL
- URL requested
- Credit card details included when visiting the website.
Companies are legally obliged to make the cookie expire after a certain period of time. The data the cookie collects and transfers to the home server is stored for 24 months in most cases. Some companies keep data for too long. Data is meeting for a very long time, and it is possible that some of your information from the past is still online. In addition, criminals from the Black Web market are tracking data. And that's why many cyber security companies use the term "Internet does not forget".
Who else is following me online?
Each user is different with different interests and practices. Each website you visit has one or two trackers in the background. Not all cookies include your Web Browser, however, they are still testing the performance of their ad.
If you look at the Privacy Policy from various companies you can see the longest text. Most users have never read what has been revealed. The Privacy Policy among the data obtained adds a list of partners and other facts.
It may not be the website you are visiting but third-party affiliates. Information collected by the website you visit is shared later. These may include: third-party partners, such as marketers, integration partners, pixel partners and resellers.
While it is commonly believed that only advertising companies are online followers, there are few other online organizations that do the same work.
Data Brokers and Data Miners
Data Brokers traded data instead of stocks and bonds. Data vendors are the same people as independent investigators. These people collect data online and offline.
What exactly are they collecting? Data Brokers often refer to themselves as database vendors or data analytics firms. They collect personal information as a consumer.
An online collection searches for any clues or information that may identify that person and describe their interests or interests. A separate and detailed report is more expensive.
Offline data is something that is not readily available. This includes police reports or other official information. Most Data Brokers will pay a person to get that information on their behalf.
Curious users buy their data. The results show that they are selling the average person's data for around $ 50. This all depends on the number of details. Some have confirmed that everything is there in detail, while others have that information distorted.
What do these reports say?
- Name
- Street address
- Gender
- Email address
- Communication accounts
- Preferences
- Recreation
- Recent searches or likes
- Debts
- Property records
- Court records
- Driving and motor vehicle licenses
- Census data
- Birth certificates
- Marriage licenses
- Divorce records
- State records of hobbies and entertainment books
- Voter registration details
- Destruction records
As with large companies even data vendors share their collected information with others. They have an exit service. Deleting data from their website permanently costs $ 129 per year.
Data Mining companies are very similar. Firms collect a lot of data and analyze raw materials. Data mining is a process of finding patterns in large data sets that include machine learning, statistics and data methods.